Box of Birds

AZ Turnhout

AZ Turnhout


Data driven website revamp for Turnhout’s general hospital.

AZ Turnhout celebrated its 10th anniversary in 2019. They wanted to kick off the year with a completely new website. And that is where we came in.

With their slogan being “Guest in our house” we put all our effort into gaining as much insights as possible into their target groups.

We organised several intake conversations with internal stakeholders, interviewed patients & medical personnel and held multiple co-creation sessions to map user and organisation needs. These were combined with analytics research and extensive benchmarking to design the final information architecture and navigational patterns.


Flexibility for those who manage the website.

With over 500 unique content pages, thousands of pdf files and 50 + medical departments with their own website sections, keeping everything up to date is a challenging job. That is why a lot of time in the design process was spent to make sure to make the CMS user friendly. Think modular block setup, reusable module library, link to external file management system and an entirely skinned and themed Drupal 8 backend.

Creating a website with the right balance between functionality, structure, design and technical solution was a big challenge for our hospital. We are very happy that we could cooperate with Box of Birds to help us. They managed to translate all the needs of communication, IT and our users into a beautiful and user centric website.
— Lies Delvaux. Head of Communications AZ Turnhout

Additional details

The website was launched in December 2018 and was developed by our friends over at Minsky.

Box of Birds was responsible for all the research, the website concept and UX/UI design. Throughout the development process we supported all parties involved wit the necessary guidance and advice.

Check out the final result here: